Despite the fact that 70% of Irish businesses are now on Facebook, many still don’t take it seriously as a valuable marketing tool.
It’s an accepted fact that newspaper readership is on the decrease, yet many businesses are still investing enormous amounts of their marketing budgets on print advertising. It often seems more acceptable to some marketers to spend hundreds on a one-off advert in a weekly paper, then to invest that money into a long-term Facebook marketing strategy.
Why is that?
It’s hard to say. Some companies still view social media as a ‘kids game’. That may have been true some years ago, but now, those kids are the very customers these companies are so desperate to reach. So whether we want to accept it or not, from here until eternity, all of those leaving college and entering the workforce will be digital natives. A generation who live their lives through the world wide web – be it researching products, booking services or purchasing goods – it all happens online.
In Ireland Facebook is still the most popular social media platform, with 60% of the population having accounts. To put that into context – 2.4 million people use Facebook in Ireland each month. That’s a lot of potential customers. The largest Facebook demographic is 18 – 24-year-olds, who make up 29% of the Irish audience, while women tend to be more active on the platform then men.
Although Facebook has experienced a slight decrease in users over the last year or so, it is still the most used social media platform in the world. So despite the decrease in popularity, it’s hard to see Facebook becoming any less relevant in marketing terms over the coming few years. In fact, in Ireland 70% of social media users follow brands and businesses online. Talk about leading the horse to water….but of course, we all know the next line to that old saying….
So, the simple truth is – If you’re not investing time and money into marketing your business on Facebook, you’re quickly becoming irrelevant. Call Communications Hub today and let us put together a successful social media strategy for you.
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