Social Media Training for Business

Is it time to up your social media game? look no further – communications hub offer one-to-one and small group social media training sessions!

Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok….has social media got you feeling a little overwhelmed??? Rest assured, you’re not alone! Your business certainly doesn’t need to be on ALL of the available social media platforms, but it definitely needs to be on some.

It also needs to maintain a good presence, post engaging content and try to build a relationship with its followers. Sounds easy, right?

Luckily, with a little guidance it can be!

Social Media Training

At Communications Hub we have over five years of experience in delivering training to a wide variety of existing, start-up and voluntary organisations. We work with the CETB, LEO, Skillnet and various Community Led Groups and specialise in the delivery of one-to-one and small group social media training sessions.

All of our sessions can be tailor-made to suit your particular requirements and skills, guaranteeing the maximum return on your time and commitment. We deliver social media training on all social media platforms, as well as offering courses in content creation for social media, including graphics, video and Search Engine Optimisation. All of our social media training courses can be delivered in person or online.

For more information on any of our courses or to discuss the creation of a course to suit your business needs, please get in touch

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Create a Digital Marketing Plan in Five Steps!

1. Conduct a Situation Analysis

Before you can start to even thing about creating a great Digital Marketing Plan you need to know what what marketing your fighting for attention in. Define your business, your product/service, your customer and, finally, your USP (Unique Selling Point). What makes you different? What need does your product/service satisfy for your customer?

When you have a good definition of your own business, have a snoop at your competitors. How are they marketing themselves? What style of content and platforms are they using? What similarities do you have with the competition – and how do you differ? This may help you see some marketing opportunities.

Finally, a SWOT is an essential first step for any Digital Marketing Plan. What are your Strengths and Weaknesses? These are generally internal factors and may be things you have a degree of control over – range of products, method of sale, staff, budget. Opportunities and Threats are external factors and usually outside our control, however, we can often use our strengths to help us navigate through them. An obvious threat right now is Covid19, but before that it was Brexit – anyone remember Brexit???

2. Define Your Target Audience

Who is your customer? Sounds easy, right?

You’d be surprised how many businesses have never taken the time to sit down and really define their customer – what age are they, where do they live, what platforms do they use, what devices, what are their socio-economic preference?

If you don’t know who your customer is, how can you possibly know how to reach and engage them?

3. Set Your Marketing Goals

Digital Marketing Plan

Digital Marketing isn’t about slapping up a post and hoping for the best. It’s SMART – Specific, Measurable, Achievable, Realistic and Time-Bound.

Marketing goals may include:

  • Sales of specific Products/Services/Events
  • Raising Brand Awareness
  • Increasing Newsletter Sign-ups
  • Reaching new audiences
  • Improve SEO

Once you have defined your marketing goals, you can set about achieving them through creative content, call to actions and setting your goals for measuring ROI.

4. Create & Publish

Digital Marketing Plan

This is the fun part!

Once we have defined our audience and set our marketing goals, we can start to create relevant content. Content can be created, curated or commissioned and, much like baking a cake, success is in a good mix!

The style of content should depend on your audience and the social media platform you are using. Video is content gold right now and gets up to 60% more interaction than images. Luckily, it’s never been easier to make your own, with an abundance of apps available.

Image quality is also really important online and there is no excuse for poor quality and thought out pictures in this day and age. Most smartphones have great inbuilt tools for editing, as do social media apps. If you’re looking for something a bit more high-tech though, there are hundreds of fun and easy to use apps you can download for free.

Infographics are another big hit right now and work well for businesses who need to get a lot of information across in a post. With the current online attention span at less than 8 seconds, we are more likely to engage with a graphic rather than a large paragraph of text. Again, there are plenty of free online tools to help you create an infographic masterpiece!

Next up is to publish. It’s a great idea to schedule posts online and use a content calendar to keep you on track. Creator Studio will allow you to schedule to Facebook and Instagram, and Twitter has recently allowed scheduling in-app also – although for now this is only available on desktop. You’ll need an external scheduling app, like Hootsuite, for LinkedIn.

5. Set Your Budget

Digital Marketing Plan

The key elements of any Digital Marketing Plan are people, time and money….and the first two are very often reliant on the last element.

Your online marketing just won’t work unless you fully commit to it and set aside a budget for content creation and adverts. The day for free dinners online is well and truly over, but the good news is, online dinners won’t break the bank.

Online adverts allow excellent targeting and provide very valuable analytics for businesses. They’re also generally affordable and provide a good ROI and help build brand awareness. Set a 6 month budget and analyse the results – I bet you’ll be impressed!

Karen Twomey has an M.A. in Public Relation with New Media and provides one-to-one and group training sessions in all things online. For more information, see www.communicationshub.ie

Social Media Workshops Online

It’s a strange time for many businesses right now – my own included! Luckily for me, it’s been a busy few weeks delivering social media workshops online.

There has been huge demand for online courses and for many businesses who are so busy with the ‘day job’ usually, it has been a good opportunity to upskill.

The need to have a strong presence online has never been more important and to that end I’ve been running a series of social media workshops in conjunction with IRD Duhallow CLG and Skillnet Ireland

So far, we’ve delivered successful online courses in Advanced Facebook, Instagram for Business and Creating Online Content. This week, we’re offering two different courses –

On Tuesday 21st April we’ll run a 2 hour Social Media for Business Course from 12-2pm aimed at new or existing businesses keen to develop their online presence.

Social Media for Business

On Thursday 23rd April we have a 2 hour workshop in Canva running form 12-2pm. This workshop will help businesses to develop good quality online content and graphics.

Canva Workshop

For more information on any of the courses or to book your place, see the following link: https://www.irdduhallow.com/upcoming-events/

The courses will be delivered by Karen Twomey from Communications Hub who has a Masters in PR and New Media and specialises in delivering one-to-one and group Digital Marketing training.

The Rising Star of Instagram!

See that bright glistening star shooting across the social media sphere?  It’s Instagram…

Shooting Star

The rise of Instagram has continued at a rapid pace in 2019 and with no signs of slowing down, it’s becoming the latest ‘go to’ social media platform for business and personal use alike.

In fact, without a doubt, Instagram is now the most popular topic in the social media training classes I run.

Businesses are flocking to get established on the platform and the weird and wonderful world of Insta stories, hashtags and moving emojis is becoming more and more mainstream for many SMEs.

Even Influencer Marketing is starting to make an appearance in the Insta marketing of many small businesses, as they begin to appreciate the ready-made markets these ‘bloggers’ can bring to their brands.

According to the latest IpsosMRBI statistics, 41% of the Irish population now have Instagram accounts – an increase of 4% since December 2018.  Of those  accounts, 65% of users log on daily, bringing it neck in neck with Facebook in terms of daily usage – no mean feat!

So, what is it about Instagram that is so attractive to users?

  1. Its visually driven appeal offers an escape from so much of the clutter and noise of other social media platforms.
  2. It,s not (yet) as advert driven as Facebook, allowing for a more seamless user experience.
  3. It feeds into the popularity of video advertising and storytelling marketing.
  4. It’s fun!

Instagram

So if your business is burying its head in an Insta-sandpit, it’s definitely time to shake it free and get yourself set up!  Instagram is the fastest growing social media platform in Ireland (and around the world), with no sign of slowing down.

And, as we all know – where customers gather, businesses quickly follow!

#GetYourInstaOn

Instagram

Karen Twomey of COMMUNICATIONS HUB specialises in Digital Marketing Training, Social Media Training and Online Management for Business.  For more information contact her on karen@communicationshub.ie

 

Social Media Training

Now that the summer is upon us, we’re winding down after a busy few months of Digital Marketing courses in Cork.

Although, we’re not relaxing too much as September is gearing up to be a very busy month with courses running in Cork Training Centre, Mallow College of Further Education and IRD Duhallow!

The summer months can be a quieter time for many businesses and so it’s a great opportunity to take some time to re-evaluate and even upskill.

social media training

Communications Hub offer one-to-one tailor made social media training workshops ranging from 2 hours upwards and covering a variety of social media platforms such as Facebook, Twitter, Instagram, LinkedIn and website blogging.

We can look at putting together online marketing campaigns, running paid adverts, using keywords/hashtags, as well as creating professional looking online graphics and videos.

With 86% of Irish people now researching goods and services online prior to making a commitment to purchase, it has never been more important for businesses to have an effective and targeted online presence.

For more information or to put together a social media training workshop for your business, contact us on karen@communicationshub.ie and we’ll be delighted to help your business stand out online!

#DigitalMarketing #SocialMediaTraining #OnlineTraining

 

Social Media Training Charleville

⭐️ UPCOMING SOCIAL MEDIA FOR BUSINESS COURSE ⭐️

Time to improve your online skills?

We’re running a group training session in social media in Charleville E-Centre on Wednesday 15th May from 9.30am to 12.30pm. We’ll be covering the following

  • Improve Social Media Skills
  • Learn to Create Better Online Content
  • Run Social Media Marketing Campaigns
  • Improve Online Following

For more information get in touch!

Communications Hub
???? E Charleville Enterprise Centre
???? Wednesday 15th May  9.30am – 12.30pm
???? €60pp (booking essential as spaces limited ????)
Book online at: https://www.eventbrite.ie/e/social-media-for-business-workshop-tickets-60121258302

 

Social Media Training Charleville

Karen Twomey is a Digital Marketing Consultant with Communications Hub  and specialises in providing Digital Marketing and Social Media Training for businesses.  For further information Tel: 087 7642576 or email: Karen@communicationshub.ie

 

Social Media Training Sessions Cork

Time to improve your online skills?

I’m currently putting together a number of training sessions that can be delivered on a one-to-one or small group basis designed to help those in business to make the most of their online presence and marketing.

The courses focus on Facebook, Instagram, Twitter and LinkedIn, which are the top four most used social media platforms in Ireland right now (By the way – Instagram is now the fastest growing social media platform in terms of accounts and usage in Ireland!).

Social Media Training Sessions Cork

Social Media Training Sessions Cork

While most businesses have an online presence of some description, the demand now tends to be for help with how best to manage that presence.  This can be anything from training on content creation, SEO and implementing targeted  social media campaigns.

As every business is different and will have different goals and targets online, these more personalised online training sessions tend to be the most effective for business owners in terms of practical tips and take home points – they also have the added advantage of being more time effective than longer courses too!

Communications Hub have delivered digital marketing courses and social media training to all different types of clients over the years including those in existing businesses, start-up businesses, community organisations and those in the public eye, such as politicians.

The type of online presence and content needed by clients may vary depending on the type of organisation involved but the skills needed don’t and no matter what your online capabilities are, we can put together a training session to suit your needs.

So what are you waiting for?  Make today the day you help move your business ahead online and future-proof your marketing!

Social Media Training Sessions Cork

For more information on Communications Hub’s digital marketing and social media training sessions please contact us or keep an eye on our website and social media accounts for regular updates!

 

Facebook Training Workshop Mallow

Time to improve your online skills?

This upcoming Facebook for Business Workshop in Mallow will help you improve your use of social media, increase your online reach and help you to create effective content.

Facebook Workshop Mallow

The workshop is one of a number of social media training courses that will take place in CoWork Mallow, with an Instagram for Business workshop scheduled to take place on Wednesday 20th March.

Spaces are limited to 6, cost €60 per person and must be pre-booked by emailing karen@communicationshub.ie or phoning 0877642575.

Take the first step today, and help your business stand out from the crowd!

Karen Twomey is a freelance Social Media Consultant with Communications Hub  and provides one-to-one and group social media training sessions as well as social media management.

 

Facebook and Instagram Workshops Cork

Want to improve your online skills?

Facebook Training

I’ll be running the following Instagram for Business and Facebook for Business workshops in the fab newly launched Co-Work Mallow building located at 1 Landscape Terrace in the heart of the town.

Facebook remains the number one social media platform for both business and personal use in Ireland, however Instagram is growing steadily in popularity and has now become the fasted growing social media platform in Ireland (and worldwide!)

So, in terms of business, Facebook and Instagram are fantastic marketing tool that all businesses should be utilising.  They are cheap and effective in terms of marketing and allow any business to target audiences both at home and worldwide.

They provide invaluable market research in terms of their free analytics, which include a breakdown of the gender, age and locations of your followers.  We can also access the exact actions those who interact with online adverts, allowing us to assess if our marketing is effective and reaching our target audience.

My social media training workshops are delivered to small groups and designed to give those attending practical take home tips in terms of:

  • Growing Online Following
  • Creating Online Content
  • Search Engine Optimisation
  • Implementing Online Marketing Campaigns

The following courses will be running in Co-Work Mallow:

  • 13th March 2019 – Facebook for Business Workshop (3 hours)
  • 20th March 2019 – Instagram for Business Workshop (3 hours)

For more information or to book your place on an upcoming Facebook for Business or Instagram for Business workshop, email Karen@communicationshub.ie or phone 0877642575

 

Digital Marketing Training

 

 

Facebook & Instagram Workshop 26th February

Facebook Workshop

Would you like to improve your online skills?

This 3 hour workshop will help those in business to use Facebook and Instagram to maximise the exposure of their business online.

Topics covered will include:

  • Grow your online following
  • Create effective and targeted online content, including video and graphics
  • Run Social Media  advertising campaigns

Places cost €50pp and are limited!  Book yours by contacting Karen on 0877642575 or karen@communicationshub.ie

Karen Twomey MA BSc is a freelance Digital Marketing Consultant and delivers a part-time QQI L5 Digital Marketing course in Mallow College of Further Education and a Digital Marketing Institute Professional Diploma in Cork Training Centre.  She also provides bespoke one-to-one and group training sessions.  For more information you can contact her on karen@communicationshub.ie or see her website.