When it comes to LinkedIn, I’ll admit I’m a relative newcomer…but like most people who discover things later in life that they enjoy, I’ve taken to it with gusto.
In fact, it’s swiftly becoming one of my favorite social media platforms. And, I’m not alone. According to IPSOS MRBI Social Networking Quarterly, LinkedIn registered a 5% increase in Irish users from September 2015 to January 2016.
With almost 30% of Irish professionals now having accounts, LinkedIn is becoming the social network of choice for those looking to build professional connections and showcase their skills. And where the online masses venture…businesses quickly follow.
The benefits of LinkedIn in business are multi-faceted. Not only is it the natural place to attract and headhunt for top class staff, but it also provides invaluable opportunities for B2C and B2B networking. Best of all, it offers companies an opportunity to grow their brands in an affordable, flexible and interesting way.
Still not convinced?
Here are even more benefits of having a company profile on LinkedIn:
- Makes a brand more credible.
- Improves SEO.
- Helps personalise a brand.
- Showcases products and services.
- Targets specific audiences.
- Allows for customer interaction.
While Facebook and Twitter may still be the more popular social media platforms in Ireland, those on LinkedIn (over 300 million worldwide) are there for a completely different reason – to grow and promote themselves and their business.
To really impact online, LinkedIn must form part of a social media strategy for Irish companies. Regardless to the size of your business, maintaining a well-managed LinkedIn page will boost your company’s profile and ultimately, your business will reap the benefits.