As we March on through 2022 (get it?!) we’re slowly starting to emerge from the Covid cloud into our new normality. Most businesses are now back operating, albeit in a more hybrid-model for many, and there is a sense of ‘back to business’ in general.
We can’t however underestimate the impact of covid, not just on life, of course, but also on business and marketing. There have been some huge shifts in the approach to sales, communications and connectivity, over the last two years, the impact of which will surely be carried forward for both business and customer.
So, just what is the outlook of social media usage in Ireland in 2022?
It shouldn’t come as any surprise that Facebook is still the number one social media platform, not just in Ireland, but around the world. Almost 76% of Irish people aged between 16 – 65 years old are now Facebook users.
Next up is another of the Meta family – Instagram! Instagram continues to enjoy steady growth in popularity year on year, with almost 65% of Irish people now having accounts.
FYI Meta now own the top 4 social channels in Ireland, including WhatsApp (84.6% of population are users) and Facebook Messenger (65.9% of population are users). Now that’s what you call a Metaverse!
Here’s how use of the remaining social media platforms stands in Ireland as of January 2022. No major changes from the previous 12 months, except a significant growth in TikTok users – as predicted!
Whatever your social media platform of choice may be, one thing is certain – having both a presence and an understanding of social media is vital for business in 2022.
The impact of covid has forced both businesses and customers online in huge numbers over the last two years. A recent KPMG study found that 68% of Irish consumers do more online shopping now, than before the pandemic. The research also found that consumers are increasingly demanding a multi-channel approach from businesses, whatever their size.
So, if you’re running any type of organisation in 2022, there is an expectation to not only be online, but to have a presence on multiple platforms. Having professional and well thought out social media platforms, which are regularly updated, are now essential for reaching your customer. Time to get posting, reeling, tiktoking – or maybe just contacting us for some social media training!!