Online - Communications Hub

Move over Content, there’s a new King in town….

With video content now receiving up to 60% more online interaction than photos, it’s becoming a key part of content marketing strategies.

According to Cisco video will account for 69% of all consumer internet traffic by 2017 and video-on-demand traffic alone will have almost trebled.

In the U.S. mobile video ad spend is growing faster than all other digital advertising tactics. EMarketer states that $7.46 billion was spent by companies on digital ads, an increase of 42% from 2014.

Social media platforms are reaping the benefits of this shift to video, with Facebook reporting 8 billion video views daily, while Snapchat delivers over 7 billion videos to users each day. This represents an unbelievable growth of almost 50% in video usage on Snapchat in just 4 months.

In this era of information overload, video is naturally engaging and easy to digest. It also delivers a message in a more personal way, evoking more passion and emotion, and creating better community engagement.

Here are some useful tips when creating video content:

Be Passionate, not attention grabbing -your audience will know the difference.
Be engagement-driven, not hit driven – communities are built on interaction, not selling.
Think small to achieve big – creativity wins over cost of production.
One size does not fit all – have a multi-platform video strategy.

Online video is set to continue its rise and will remain an important element in marketing and communications strategies going forward.

Ignore it at your peril!

For further information on communications and marketing strategies for your business, contact us today.

Ok I’ll admit it, I’m a little obsessed on content. And when people hear me rattling on about it, most glaze over or politely smile while steadily reversing. So what’s the story with content you may ask? Why is it so important?

While content has always been important when communicating through the traditional channels, like radio, television and newspapers, it was never really vital. These ‘old media’ methods of advertising were one-way communications, they were broadcasts and press releases. People listened to them because they pretty much hadn’t a choice. These were the days before the World Wide Web, when the channels through which people got their news and entertainment were limited. They were the days before sky plus and podcasts. The days before we could pick and choose what information was relevant or interesting to us, and fast forward through the boring ads. Continue reading “What’s the story with content?”