Confused about which social media platforms your business should be on? You’re not alone…
This is a question I’m always asked when I’m meeting with a business or running one of my social media training courses. In fact, if I had a euro for each time, I’d be writing this blog from a golden beach in Hawaii…maybe it’s time to reconsider my professional fees.
Anyway, I digress. Back to social media platforms.
Which social media platform is best for your business is a hard question to answer. There may even be a place for many businesses on almost all platforms, but in reality, most businesses won’t have the time, inclination or budget for that.
I always answer that it’s better to be on one social media platform and do it well, rather than be on all of them, and failing miserably.
If you’d like something a bit more technical though here’s a breakdown of age profiles on each social media platform. Think about your audience – Who are they? What age are they? Let that be a guide as to the social media platforms your business uses. It’s also a great guide as to the type of content you should be posting – but that’s a blog for another day.
For those wondering why Snapchat isn’t included in that graph, it’s because Snapchat isn’t a social media platform, it’s a messaging service. But, because I’m such a nice person, I’ve put together some stats on age profile use of that too…you’re welcome.
So, to sum it up. Facebook seems to be a ‘catch-all’ for all age groups, while the likes of Instagram and Twitter tend to appeal to a slightly younger to middle-aged aged group. If your customer is under 25, Snapchat should be a focus for your business online.
Of course, there are always exceptions and the above is just meant as a useful guide for your business when trying to decide the best social media platforms to use.
For more information on social media training and online management, see our website www.communicationshub.ie
COMMUNICATIONS HUB specialise in delivering digital marketing and online training campaigns and pride ourselves on using creative marketing to push beyond the boundaries of traditional marketing.
We work with SMEs and local organisations to help promote their brands online in a cost-effective and efficient manner, helping them to future-proof their business.
Want to manage your own online marketing? We specialise in delivering one-to-one and group digital marketing and social media training and run various courses throughout the year, including a 12 week night course in Digital Marketing in Mallow College of Further Education.
Communications Hub is managed by Karen Twomey who has a Masters in Public Relations with New Media. She has worked for many years in area of sales and marketing and brings a vast knowledge of business and customer service to the clients she works with.
Need some help getting your business online? This 2.5hr social media training course will improve your online skills and help your business/organisation to stand out on social media.
Topics covered include:
* An overview of social media platforms, their audiences and use in the Irish market * How to create and upload engaging content – text, photos & video * An introduction to Blogging, Email Marketing & Search Engine Optimisation * How to save time using content calendars and online scheduling
It’s the ideal course for anyone who wants to get to know a little more about social media from a professional perspective and improve their online marketing.
COST: €30 per person
For further information contact Karen Twomey on firstname.lastname@example.org or see our website www.communicationshub.ie
I’ll be running a WordPress & Blogging Workshop on Wednesday 24th May from 7pm until 9.30pm in Fermoy Community Youth Centre. This workshop will talk you through the basics of creating a WordPress website/Blog, Content Management Systems (CMS), SEO, Plug-ins and writing for an online audience.
Cost: €25.00 p.p.and booking is essential as numbers are limited.
For further details or to book your place contact Karen Twomey at 0877642575 or email@example.com