Did you know that email marketing delivers up to 40% more return than all the other social media platforms combined (Forrester Research, 2015).
With this in mind, it’s time to dust off the MailChimp account and set about reconnecting with your customers through well thought out email marketing campaigns.
Still not convinced? Check out these stats….
And, if that isn’t enough – here are even more great reasons to include email marketing as part of your business’s digital marketing campaign:
- It’s cost-effective
- It’s easy to produce
- Allows for excellent targeting
- Provides detailed feedback & analytics
- It’s a great tool for building relationships
Building a good list of email addresses can take time, but it’s time worth spending. What you’ll achieve is a mostly organically grown list of genuinely interested customers/potential customers and that’s so much more worthwhile than more dubiously put together lists.
It should go without saying – but just in case – NEVER buy an email list. It’s a recipe for disaster and can ultimately do more harm than good to your reputation. Also, keep in mind the new General Data Protection Regulations (GDPR) which come into effect on 25th May replacing the existing data protection framework under the EU Data Protection Directive.
Instead, build your list through useful and engaging content, special offers and by offering value. Also, promote your email marketing campaigns on your website and social media platforms and create a lead magnet to entice your audience to sign up.
And remember, always get permission before engaging in email marketing, be honest and transparent about who you are and what you offer, and always include an opt-out/unsubscribe option.
Other than that, happy emailing!
