Wow! What a strange few months that has been, right? It would be nice to think we’re on the way back but with so much uncertainty, it’s hard to know. What is certain, however, is that social media use has exploded over the Covid19 Lockdown – a trend that is certain to continue.
Recent data suggests that global social media users grew to 3.96 billion at the start of July 2020, a surge of more than 10% in the past year. This also means that more than half the world’s population now use social media.
Growth trends from the data indicate that an average of more than 1 million people started using social media for the first time every single day over the past 12 months, equating to almost 12 new users every second.
Figures from Hootsuite released in July 2020 show the following growth in social media use:
So, what impact will these figures likely have on digital marketing going forward? According to Econsultancy’s Future of Marketing report, 64% of marketers see social as becoming more important to their organisations’ marketing effectiveness over the next two years. Which, shouldn’t come as a surprise.
The constant updating of the social media scene with new apps like TikTok and updating of other apps – Twitter scheduling, Instagram reels, LinkedIn stories – means that social media platforms are becoming more and more user friendly for businesses and no matter who your audience, you’ll find them somewhere.
For us here at Communications Hub, 2020 has seen an explosion in demand for digital marketing training, mentoring and management. Never has it been more important for businesses to have an online presence and the ability to reach customers virtually.
With what appears to be another few uncertain months ahead, now is the time to get your business online and open for business come what may.