Ok I’ll admit it, I’m a little obsessed on content. And when people hear me rattling on about it, most glaze over or politely smile while steadily reversing. So what’s the story with content you may ask? Why is it so important?
While content has always been important when communicating through the traditional channels, like radio, television and newspapers, it was never really vital. These ‘old media’ methods of advertising were one-way communications, they were broadcasts and press releases. People listened to them because they pretty much hadn’t a choice. These were the days before the World Wide Web, when the channels through which people got their news and entertainment were limited. They were the days before sky plus and podcasts. The days before we could pick and choose what information was relevant or interesting to us, and fast forward through the boring ads. Continue reading “What’s the story with content?”