And just like that, Facebook rolls out something new and shakes it all up!!
Is it just me, or is anyone else finding it hard to keep up with all of the new features Facebook is introducing right now? What really adds to the fun is that these changes are generally rolled out at a different speed. So, what I’m looking at, may not necessarily be what you’re looking at. Fun! Especially when you deliver Digital Marketing Training for a living!!
How to get the most out of Business Suite
Facebook recommends that you firstly link your Facebook and Instagram business accounts, if not already done. Once you do that, here are a few ways you can take advantage of key Facebook Business Suite features:
- View updates at a glance: See all critical alerts, messages, comments and other activity across Facebook and Instagram that need your attention within the Business Suite home screen. This allows you to easily prioritise and manage your business activity throughout the day. Try setting up a personalised saved reply for common questions and create a shortcut to streamline responses.
- Share with your Facebook and Instagram communities: Draft a new feed post for both Facebook and Instagram. This can then be scheduled to be published at a time that makes sense for your core audience.
- Understand what’s working: Navigate to the “Insights” tab to view insights on reach, engagement and post performance across Facebook and Instagram. See what’s resonating with customers and optimise your efforts for each platform.
- Grow your audience: Consider boosting a post or creating an ad to get more people to see and engage with your content.
How to access Facebook Business Suite
Facebook Business Suite has been rolled out gradually over September 2020. Log in to the Facebook account associated with your business and if you’re eligible, you’ll automatically be redirected to Business Suite when you visit business.facebook.com on desktop.
If you’re already using the Pages Manager app on mobile, you’ll automatically see the option to opt in to Business Suite. If you aren’t currently using Pages Manager app, you can visit the iOS or Android app stores to download the Facebook Business Suite app.
To learn more about Facebook Business Suite, visit Facebook’s Help Centre.