Digital Marketing Statistics Ireland

Digital Marketing Statistics Ireland

It’s that time of the year again, folks! We are Social have just published their The Global State of Digital in 2024 report updating digital marketing statistics Ireland. It certainly makes for some interesting reading…

Here are the top takeaways from the state of digital in Ireland section, as of January 2024, starting with a quick look at our demographics:

  • Ireland’s population stands at 5.07 million (an increase of 33,000 or 0.7% since Jan 2023).
  • 50.4% of our population are female and 49.6% male (gender data currently only available for female/male).
  • The median age is 38.5 years old.
  • There are 5.02 million internet users in Ireland (99% of the population).
  • Ireland was home to 4.01 million social media users (with over 79% of the population using at least one platform).

That’s the who sorted, next to look at where they are all hanging out these days! Here’s an overview of each social media platform by ad reach and gender (male and female only) in Ireland:

  • Outside of YouTube, LinkedIn ads reach the highest percentage of the Irish population. However, it must be said those users are not as active as the users on other social media platforms (only 1/3 of users visit the platform monthly).
  • Meta’s ad reach is similarly divided between Facebook and Instagram. Instagram is now users favorite platform in Ireland, and worldwide.
  • TikTok continues to grow in popularity with it’s users on average spending more time on the platform than any other social media users (an average of a whopping 34 hours per month – which is 6 hours more than runner up Youtube!)

Here’s an overview of social media statistics in Ireland based on ad reach and gender as a percentage of total population

Digital Marketing Statistics Ireland

So, there you have it. Digital Marketing Statistics Ireland show that digital platforms continue their reign as the entertainment and communication choice of the Irish population. Which in turn, of course, means they will continue to remain a vital marketing tool for business!

For more information on how to grow your business online, get in touch with Karen Twomey of Communications Hub.

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