Karen Twomey – An introduction!

I think like most businesses, mine evolves and grows with every year that passes- and so too do my services.

After lots of years of focusing on delivering training in all things digital marketing, I’ve found myself doing more consultancy and mentoring work over the last number of months. And I love it!

Mentoring Cork

There’s a lot of value that can be added to a business, whether you’re a start-up or existing brand, by investing in an hour or two of one-to-one digital marketing consultancy. We can tailor-make an online marketing plan to suit your time, skills and needs, and focus on the key digital platforms that will ensure the best return on your time. What’s not to love?!

So, if you’d like to know more about me and what my business can do for you, check out this short video I’ve put together! And after that – get in touch!

Karen Twomey works as freelance Digital Marketing Consultant, Trainer and Mentor with businesses, social enterprises and community groups. For more information see www.communicationshub.ie

Social Media Statistics Ireland 2022

As we March on through 2022 (get it?!) we’re slowly starting to emerge from the Covid cloud into our new normality. Most businesses are now back operating, albeit in a more hybrid-model for many, and there is a sense of ‘back to business’ in general.

We can’t however underestimate the impact of covid, not just on life, of course, but also on business and marketing. There have been some huge shifts in the approach to sales, communications and connectivity, over the last two years, the impact of which will surely be carried forward for both business and customer.

So, just what is the outlook of social media usage in Ireland in 2022?

It shouldn’t come as any surprise that Facebook is still the number one social media platform, not just in Ireland, but around the world. Almost 76% of Irish people aged between 16 – 65 years old are now Facebook users.

Social Media Statistics Ireland 2022

Next up is another of the Meta family – Instagram! Instagram continues to enjoy steady growth in popularity year on year, with almost 65% of Irish people now having accounts.

FYI Meta now own the top 4 social channels in Ireland, including WhatsApp (84.6% of population are users) and Facebook Messenger (65.9% of population are users). Now that’s what you call a Metaverse!

Here’s how use of the remaining social media platforms stands in Ireland as of January 2022. No major changes from the previous 12 months, except a significant growth in TikTok users – as predicted!

Whatever your social media platform of choice may be, one thing is certain – having both a presence and an understanding of social media is vital for business in 2022.

The impact of covid has forced both businesses and customers online in huge numbers over the last two years. A recent KPMG study found that 68% of Irish consumers do more online shopping now, than before the pandemic. The research also found that consumers are increasingly demanding a multi-channel approach from businesses, whatever their size.

So, if you’re running any type of organisation in 2022, there is an expectation to not only be online, but to have a presence on multiple platforms. Having professional and well thought out social media platforms, which are regularly updated, are now essential for reaching your customer. Time to get posting, reeling, tiktoking – or maybe just contacting us for some social media training!!

For more information on how you can make your social media marketing stand out, contact Communications Hub

Social Media Training

Digital Marketing Courses 2022

Looking to improve you digital marketing and social media skills for 2022? Look no further!

I’m delighted to once again be delivering a selection of Digital Marketing and Social Media Training courses online through Nightschool.ie

The first course on offer is the 10 week QQI L5 Digital Marketing course which will start on Monday 31st January and will be delivered through live online classes. This programme module aims to equip the learner with the knowledge, skill and competence to develop and execute digital marketing strategies and activities using a range of e-tools within a range of digital marketing contexts. It would be of interest particularly to those who own a business, who are starting a business, marketing professionals, or anyone managing a corporate website. For more information or to sign up see this link


Next up is our 4 week Social Media for Business course which aims to equip the learner with the knowledge, skill and competence to develop and execute digital marketing campaigns on social media. The platforms covered include Facebook, Instagram, Twitter, TikTok and LinkedIn. We will also look at creating Marketing Plans and tips for Content Creation for online use. This course is again delivered online and will start on Thursday 3rd February. For more information see here

And, of course it’s not just all about me – Nightschool.ie offers a wide range of courses in all areas of business, childcare, computing, healthcare, languages and all types of hobbies to suit any kind of New Year resolution!

For more information on any of the above courses or to discuss your individual training requirements (Communications Hub provide tailor-made training packages in all things digital marketing) be sure an get in touch


IRD Lunch & Learn Sessions

Communications Hub are delighted to have teamed up with IRD Duhallow CLG to deliver a series of Lunch and Learn sessions on all things Digital Marketing!

The sessions start on 10th November with ‘Creating a Marketing Plan for your Business’. This practical course will cover conducting market research, knowing your audience, identifying marketing goals and how to measure the return on investment. It will offer a great foundation stone for any business to built a good online presence for the months ahead!

The second session runs on 17th November and will look at ‘Content Creation for Social Media’. We’ll look at best practice for online content, including SEO, hashtags and engaging audiences. We’ll also cover various apps which can be used to help in your content creation including images, infographics and videos. As the saying goes ‘Content is King’ and this workshop will certainly help your business to connect and engage in the busy online market.

IRD Lunch and Learn

Session three will delve into ‘Promotion and Selling on Facebook’ and takes place on 24th November. This workshop will look at Targeting posts and adverts, Linking products and services and Creating facebook shops/services tabs. Everything you need to help your business make an impact on Facebook!

The series of Lunch & Learn workshops will finish off on December 1st with ‘Promotion and Selling on Instagram’. This practical course will look at best practice for Targeting posts, stories and reels, Creating targeted adverts, creating Instagram shops and linking produces or services. A great opportunity to up your #Insta game!

All of the Digital Marketing Workshops take place online from 1pm to 2pm and cost just €10 per person. What a great opportunity to upskill while you lunch and just in time for the new year!

For more information on any of the courses contact Monica on monica.gilmore@irdduhallow.com or 029 60633.

Karen Twomey of Communications Hub works as a freelance Digital Marketing Consultant, Trainer and Mentor. For more information on any of our services see our website.

Twitter Fleets and Why They Failed!

You may have noticed Twitter Fleets tiptoeing off quietly into the dead of the night early this month….or perhaps, you didn’t.

Twitter introduced its Fleet function, designed to be a version of Stories (content which disappears after 24 hours), back in November 2020. There was much fanfare to its launch and Twitter heavily pushed the feature over the following months.

Unfortunately, much like Sisyphus, the legendary King of Corinth, Twitters heroic pushing of Fleets, ultimately lead nowhere…

The platform quietly shelved the feature on 3rd August due to the lack of uptake in user activity.

The lesson we can learn from this is that it’s often best not to blindly jump on the bandwagon when it comes to communicating with our customers online. Sometimes it’s easy to give into the temptation of ‘keeping up with the Joneses’, or trying to change who we are to appeal to those who ultimately may not be our target audience.

So, before deciding where and how to promote your business online – ask yourself the following:

  1. Who are my target audience?
  2. Where do they hang out online?
  3. What type of content do they engage most with?
  4. Is my online profile/content a good reflection of the image I want to promote?

And finally, don’t try to be something you’re not…not everyone was made to be a TikTok sensation!

Karen Twomey works as a freelance Digital Marketing Consultant helping businesses to put together targeted and effective marketing strategies, as well as offering one-to-one and group training sessions in all things digital marketing. For more information see www.communicationshub.ie or email karen@communicationshub.ie