Digital Marketing Courses 2022

Looking to improve you digital marketing and social media skills for 2022? Look no further!

I’m delighted to once again be delivering a selection of Digital Marketing and Social Media Training courses online through Nightschool.ie

The first course on offer is the 10 week QQI L5 Digital Marketing course which will start on Monday 31st January and will be delivered through live online classes. This programme module aims to equip the learner with the knowledge, skill and competence to develop and execute digital marketing strategies and activities using a range of e-tools within a range of digital marketing contexts. It would be of interest particularly to those who own a business, who are starting a business, marketing professionals, or anyone managing a corporate website. For more information or to sign up see this link

nightschool.ie

Next up is our 4 week Social Media for Business course which aims to equip the learner with the knowledge, skill and competence to develop and execute digital marketing campaigns on social media. The platforms covered include Facebook, Instagram, Twitter, TikTok and LinkedIn. We will also look at creating Marketing Plans and tips for Content Creation for online use. This course is again delivered online and will start on Thursday 3rd February. For more information see here

And, of course it’s not just all about me – Nightschool.ie offers a wide range of courses in all areas of business, childcare, computing, healthcare, languages and all types of hobbies to suit any kind of New Year resolution!

For more information on any of the above courses or to discuss your individual training requirements (Communications Hub provide tailor-made training packages in all things digital marketing) be sure an get in touch

nightschool.ie

IRD Lunch & Learn Sessions

Communications Hub are delighted to have teamed up with IRD Duhallow CLG to deliver a series of Lunch and Learn sessions on all things Digital Marketing!

The sessions start on 10th November with ‘Creating a Marketing Plan for your Business’. This practical course will cover conducting market research, knowing your audience, identifying marketing goals and how to measure the return on investment. It will offer a great foundation stone for any business to built a good online presence for the months ahead!

The second session runs on 17th November and will look at ‘Content Creation for Social Media’. We’ll look at best practice for online content, including SEO, hashtags and engaging audiences. We’ll also cover various apps which can be used to help in your content creation including images, infographics and videos. As the saying goes ‘Content is King’ and this workshop will certainly help your business to connect and engage in the busy online market.

IRD Lunch and Learn

Session three will delve into ‘Promotion and Selling on Facebook’ and takes place on 24th November. This workshop will look at Targeting posts and adverts, Linking products and services and Creating facebook shops/services tabs. Everything you need to help your business make an impact on Facebook!

The series of Lunch & Learn workshops will finish off on December 1st with ‘Promotion and Selling on Instagram’. This practical course will look at best practice for Targeting posts, stories and reels, Creating targeted adverts, creating Instagram shops and linking produces or services. A great opportunity to up your #Insta game!

All of the Digital Marketing Workshops take place online from 1pm to 2pm and cost just €10 per person. What a great opportunity to upskill while you lunch and just in time for the new year!

For more information on any of the courses contact Monica on monica.gilmore@irdduhallow.com or 029 60633.

Karen Twomey of Communications Hub works as a freelance Digital Marketing Consultant, Trainer and Mentor. For more information on any of our services see our website.

Twitter Fleets and Why They Failed!

You may have noticed Twitter Fleets tiptoeing off quietly into the dead of the night early this month….or perhaps, you didn’t.

Twitter introduced its Fleet function, designed to be a version of Stories (content which disappears after 24 hours), back in November 2020. There was much fanfare to its launch and Twitter heavily pushed the feature over the following months.

Unfortunately, much like Sisyphus, the legendary King of Corinth, Twitters heroic pushing of Fleets, ultimately lead nowhere…

The platform quietly shelved the feature on 3rd August due to the lack of uptake in user activity.

The lesson we can learn from this is that it’s often best not to blindly jump on the bandwagon when it comes to communicating with our customers online. Sometimes it’s easy to give into the temptation of ‘keeping up with the Joneses’, or trying to change who we are to appeal to those who ultimately may not be our target audience.

So, before deciding where and how to promote your business online – ask yourself the following:

  1. Who are my target audience?
  2. Where do they hang out online?
  3. What type of content do they engage most with?
  4. Is my online profile/content a good reflection of the image I want to promote?

And finally, don’t try to be something you’re not…not everyone was made to be a TikTok sensation!

Karen Twomey works as a freelance Digital Marketing Consultant helping businesses to put together targeted and effective marketing strategies, as well as offering one-to-one and group training sessions in all things digital marketing. For more information see www.communicationshub.ie or email karen@communicationshub.ie